We recently completed our entries for the annual YCN competition, myself and my colleague/house mate Andrew Penny worked on the brief for Castrol oil, which proved to be a challenge in many ways.
The brief asked us to redesign Castrol's oil range to improve navigation of the brand, with this comes an improvement in customer loyalty and affinity. Finally the brief asked us to improve the oil pouring experience through thoughtful product design.
Our design rationale is rather lengthy, I'll post it up here once we have had some feedback on our submission. We experimented with Cinema 4D and 3D modelling for the first time during this brief, these are the results.
