Rationale:
My interpretation/opinion of religion has led me to develop a mixed media campaign in an attempt to create a forum for religious debate.
This will be achieved through the implementation of a viral print campaign to channel traffic to a web-based facility where guests are offered an opportunity to enter in the debate, and cast votes on their stance from an anonymous persona. Although a potentially controversial facility, it is something that I feel people would be happy to get involved in, it may be advisable for user-written content to be moderated to avoid the submission of irrelevant/inappropriate material.
The print campaign will be produced with the intention of reaching a large audience, however it will be purely information driven, provocative statements and quotes will be used in an attempt to attract those who respond simply to an ‘idea’ as opposed to a given aesthetic. The justification behind this decision can be described as an attempt to attract an ‘intelligent’ demographic.
More Soon.
